Net Worth

Unknown

Profession

Instgram Influencer

Where Did The Net Worth Come From?

She’s an English fashion and beauty vlogger who received an unexpected Christmas present in 2017 – a scandal. Boots partnered with her Zoella Lifestyle range to produce a 12-day advent calendar featuring treats including a pen, cookie cutters and confetti. The accompanying £50 price tag was deemed ridiculous. Especially seeing that the entire contents of the calendar could be purchased for about £20 separately. One critic said “Zoella is a perfect example of people deliberately using their platforms for nothing other than to give themselves a bigger pay cheque every month. £50 for a poorly designed 12-day cheap advent calendar is an insult to anyone who has ever supported her.” The resulting online criticism resulted in a swift 50% price cut.